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If you are interested in sponsoring Indian Market and Festival contact Katie Lineweaver Robinson
The Eiteljorg Museum’s Indian Market and Festival celebrates its 21st year on June 22 and 23 with a growing reputation as one of the nation's premiere markets for Native American fine art. A popular venue in Military Park, located along the White River Canal in downtown Indianapolis, this Midwestern destination for families and collectors attracts 6,500-10,000 visitors annually and is known for high quality oneof-a-kind Native American artwork, its festive atmosphere, wonderful entertainment and cultural diversity. Typically, 80% of attendees are Hoosiers. More than half are from the Indianapolis metro area. The event also attracts visitors from throughout the United States and other nations.
A family-friendly, interactive event featuring Native American artists and performers, a variety of food and hands-on activities, Indian Market and Festival will celebrate the works of more than 135 Native American artists from more than 60 different tribes. Traveling from throughout the United States and Canada, Native American artists will display and sell traditional and contemporary American artwork, including jewelry, pottery, basketry, kachinas, musical instruments, paintings, photography, sculpture, weaving, beadwork, dolls and cultural items.
Marketing and Communication efforts will include radio advertising, print advertising and multi-media promotions. The Eiteljorg Museum will make a significant marketing investment, intending to build awareness of and increase attendance at this unique Midwestern festival.
Promotions on local radio stations and a mix of national and local print advertising will attract visitors from outside and within the Indianapolis metro area. A half-page ad in the May/June issue of Native Peoples Magazine, multiple ads in the Indianapolis Star and anad in Indy’s Child are proposed. Local online advertising will also be utilized and yet to be determined.
Museum marketing tools will also be utilized to promote Indian Market and Festival. These include the member magazine, e-newsletters and on-site signage. Additional communication techniques will include a feature article in the museum’s Storyteller member’s magazine, posters, rack cards, an advance sale ticket campaign, group rate offers to rental clients, e-mail blasts in June, building banners and website promotion at www.eiteljorg.org.
Indian Market and Festival’s admission fee is $10 for adults and is free for children 17 and under, making the event more affordable for families. In Indiana, children have few opportunities to interact with contemporary Native Americans and learn about their traditions and thriving cultures. This 10 a.m.–5 p.m. weekend event provides such an opportunity, offering performances by Native American musicians, singers, dancers, drummers, storytellers and culture bearers. For community outreach, the Eiteljorg will give free Indian Market and Festival passes to area not-for-profit agencies to give to their adult clients who might like to attend the event but are unable to afford admission fees.
In the Dogbane Family Activity Area, activities designed to inspire and entertain children and adults include hands-on projects that replicate traditional Native American artistry. The cultural/educational component of Indian Market and Festival is of increasing importance as more attendees and families express interest in experiencing Native American cultures.
Guitars, the Eiteljorg Museum’s 2013 featured exhibition, will add another dimension and added value to market tickets. Festival attendees may view the exhibit and all the museum galleries, free of charge and in air-conditioned comfort.
Woodland Wams will create a Native American Shawnee encampment in Military Park for the second consecutive year. Representing a living history of the French and Indian period in the nation’s history, reenactors in the encampment will illustrate how Native Americans lived during that time period.
Authentic performances of Native American dances and songs will provide the “soundtrack” for the weekend. Specific activities and featured performers for Indian Market and Festival are still in development.
A dedicated core of volunteers provides much-needed support for this challenging weekend event. Tasks include providing artist support; helping food vendors, selling memberships, store and admission sales; greeting artists and guests; providing information; helping set up and tear down booth spaces; driving shuttle carts and helping keep Military Park tidy.
A 5:30-9 p.m. Friday, June 21 Preview Party inside the Eiteljorg Museum launches the Indian Market and Festival weekend. The party will feature an awards ceremony, an exhibit of award winning art, food and drinks, a silent auction, and the opportunity to visit with artists prior to the market in a relaxed, air-conditioned environment.
Preview Party ticket prices include weekend passes to the festival in Military Park. Indian Market and Festival sponsors receive complimentary Preview Party admission and weekend passes, the number varying depending upon the sponsorship level.
Indian Market and Festival is a signature event that directly impacts all elements of the Eiteljorg Museum’s mission: to inspire an appreciation and understanding of the art, history and cultures of the American West and the indigenous peoples of North America. It is the single most important annual event spotlighting Native American cultures sponsored by the Eiteljorg Museum of American Indians and Western Art.