Eiteljorg Musuem Blog

Eiteljorg Insider | Katherine Sergi, Social Media Intern

by Katherine Sergi, Eiteljorg social media intern | May 07, 2015


This past February I began my journey as the Social Media Intern under the direction of Hyacinth Rucker, New Media and Web Coordinator. As a 22 year old I was very familiar with social media and the many platforms offered to people today. I had no idea when I started how to exactly use social media to market an organization, especially a nonprofit. I learned quickly how important social media is for an organization and what does and doesn’t work. I never expected how much work was really put into getting every post out there, whether it be for an event, an exhibit opening, or just promoting the museum itself. 

When I helped out with the opening party for Gold! Riches and Ruin I learned firsthand how to post an event as its happening. I never expected it to be so exhausting because I had to constantly run around getting the best shots while connecting to the people at the event. By the end of the night it was amazing to see my hard work on Facebook, Twitter, etc. and the reaction people had to it. It was worth it knowing that even people who couldn’t make it to the event feel like they were there just by my social media posts.
wantedposterejgold2As a history major working in a museum was something I strived for and after working at the Eiteljorg I began knowing the inner workings of a museum. Not really sure what I wanted to do in museums, my time here has made me realize how much I love being able to use social media to market a little piece of history for everyone to enjoy as much as I enjoy the Eiteljorg. I am very thankful for the opportunity I have been given here and I have learned so much. I can’t wait to be able to use all I have learned for my journey after college and into the real world.


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