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Interning at the Eiteljorg | Heidi Brueckmann

by Heidi Brueckmann | Aug 05, 2014


My name is Heidi Brueckmann and I am a 21-year-old student at Indiana University. I will be a senior in the fall with majors in History of Art & Hispanic Literature and minors in Portuguese Language & Nonprofit Management. After graduation my goal is to attend graduate school so I can get my Masters in either Museum Studies or Art History. I have always been in love with any/all art museums and I know that a museum is where I want to be working when I start my career. When I found out that the Eiteljorg offered all different kinds of internships, I immediately sent in my resume. I was chosen, along with a recent IU grad, to be a Social Media Intern, working with Hyacinth Rucker.

My time at the Eiteljorg started right before Indian Market & Festival, one of our largest annual events. Along with helping to update all of our social media channels during the event, I was asked to create and follow through with my own social media project for the weekend. I wanted to do something that showed creativity while also being relevant in today’s social media atmosphere. I am an artistic and visual person so I knew that I wanted to do something with photography, but I also wanted it to be something more than just taking photos of the event. As soon as I realized that I wanted to do something with photos, my mind immediately went to the ‘Humans of New York’ blog. I love the intimacy of the ‘Humans of New York’ photos and how the photographer is able to showcase so much of someone’s personality in one photograph. I came up with my project, titled ‘Humans of Indian Market,’ and spent the two days of the event walking around and talking to different visitors, guests, volunteers and staff members. I was thrilled with all of the feedback I received from Eiteljorg staff and event patrons. It was an amazing first experience putting my own content on our social media channels.

After Indian Market & Festival things quieted down a little bit at the museum, but we were still hard at work in the social media department! I was put in charge of our Twitter, while still occasionally contributing to Facebook, Instagram, Pinterest, etc. Using Hootsuite, I was able to schedule tweets in advance, giving me the chance to think more strategically about what contest to post and at what times. For example, I initiated sending tweets to conventions in town and inviting them to the museum and I initiated tweeting about concerts/events at White River State Park, an easy promotion for our neighbors.

I learned a lot at the Eiteljorg and felt like I was able to grow as a young professional through this internship. I had experience working with all different social media channels while also being given the opportunity to write a press release, work with video and photo editing, and more.

The staff members at the Eiteljorg are some of the most genuine, kind, appreciative and helpful people with whom I have had the pleasure of learning and working with them. I always felt like I could talk to anyone about their position, even if it didn’t fall under my specific intern duties. I was able to work with the entire Marketing Department while also learning little bits and pieces about many different aspects of running a museum.

Working at the Eiteljorg has been an amazing experience. I felt like my work was appreciated, my opinions were valued and my insights were taken into consideration. I highly recommend that any young professional take advantage of all of the volunteer opportunities and internships that the museum has to offer because there’s no telling where the connections and networking possibilities may take you in the future.

Thank you to everyone at the Eiteljorg, but especially to the wonderful Marketing Department members - Hyacinth Rucker, Tamara Winfrey Harris, DeShong Perry-Smitherman and Bert Beiswanger.

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