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Indianapolis Museum seeks creative partner in rebranding
The Eiteljorg Museum is requesting for agencies to provide qualifications
INDIANAPOLIS—The Eiteljorg Museum of American Indians and Western Art is seeking to rebrand itself as an active, sensory and engaging experience for multiple audiences. The museum is currently involved in a multi-year campaign to enliven our “product” (galleries, exhibits, etc.), increase communications and marketing activity, and polish our image via a fresh marketing creative direction. The Eiteljorg Museum is currently looking for agencies to submit their qualifications to assist the museum in this endeavor.
A qualified partner will assist in this branding effort by:
- Developing a new creative direction and guidelines, aligned with our brand, that the Eiteljorg Museum can execute using its existing resources.
- Working with museum to complete a “check up” of creative direction in late 2011/early 2012, to refine creative/branding direction.
The agency’s qualifications should include background about the agency, experience in working with museums or attraction environments, examples of successes on limited budgets and a list of references.
Deadline for submissions is July 13. The complete Request for Qualifications may be found below.
Firms wishing to learn more about the Eiteljorg Museum, recent audience research and our plans for the future,may attend one of two informational sessions for interested agencies: Tuesday, June 29, at 4:30 p.m., and Wednesday, June 30, at 8:30 a.m. If you would like to attend one of these sessions, please RSVP to tharris@eiteljorg.com or (317) 275-1315, by Wednesday, June 23.
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The Eiteljorg Museum of American Indians and Western Art seeks to inspire an appreciation and understanding of the art, history and cultures of the American West and the indigenous peoples of North America. The museum, which opened in 1989, is located in Downtown Indianapolis’ White River State Park. For general information about the museum and to learn more about exhibits and events, call (317) 636-WEST (9378) or visit www.eiteljorg.org.
Eiteljorg Museum of American Indians and Western Art
Request for Qualifications
Due: Tuesday, July 13
Background
Following extensive quantitative and qualitative research, the Eiteljorg Museum of American Indians and Western Art is seeking to rebrand itself as an active, sensory and engaging experience for its target audiences. We are involved in a multi-year campaign to enliven our “product” (galleries, exhibits, etc.), increase communications and marketing activity, and polish our image via a fresh marketing creative direction.
The Eiteljorg seeks a qualified partner to assist us in this branding effort by:
- Developing a new creative direction and guidelines, aligned with our brand, that the Eiteljorg Museum can execute using its existing resources. (We will produce creative using our designer.) New branded marketing will launch in February 2011.
- Working with museum to complete a “check up” of creative direction in late 2011/early 2012, to refine creative/branding direction.
We are working toward a detailed creative plan that addresses everything from determining what the institution should call itself when communicating with the public to developing a cohesive creative theme that is adaptable across three disparate audiences and multiple media platforms.
The Eiteljorg Museum cordially invites you to submit your firm’s qualifications for this project. Submissions should include:
- General background information about your company and your approach
- Examples of similar projects in museum and attraction environments. We are particularly interested in occasions where you have delivered great value to clients with limited budgets.
- List of references from the field
The deadline for receipt of qualifications is Tuesday, July 13. Materials should be sent to: Tamara Winfrey Harris, vice president of communications and marketing; Eiteljorg Museum of American Indians and Western Art; 500 West Washington; Indianapolis, IN 46060.
If you wish to learn more about the museum, recent audience research and our plans for the future, the Eiteljorg Museum will host two informational sessions for interested agencies: Tuesday, June 29, at 4:30 p.m., and Wednesday, June 30, at 8:30 a.m. If you would like to attend one of these sessions, please RSVP to tharris@eiteljorg.com or (317) 275-1315, by Wednesday, June 23.
Thank you for your consideration and we look forward to learning more about your firm. Questions? Don’t hesitate to contact Tamara Winfrey Harris using the contact information above. | 
